My work on specialization, cultivating expertise, and monetizing IP helps consultancies build an expertise moat.
I have helped thousands of consultants use specialization to find a beachhead that leads to greater visibility, profitability, expertise, and success.
You will use this framework to design the best lead generation approach for your situation:
You will adjust your mindset to avoid the mental and emotional pitfalls that sabotage lead generation efforts.
You will develop a plan that includes fallback points to avoid over-investing in something that's not working.
You will develop a solid reason why the kind of lead you want should risk paying attention to you.
You will turn pre-written templates into a functional lead generation system.
You will NOT:
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