A Systematic, Customized Approach To Lead Generation

The Lead Generation Operating System is:

- A systematic approach to lead generation for indie consultants and freelancers, with
- Sensible defaults, and
- Sufficient flexibility to help with your situation, and
- Useful templates, to help you
- Take effective action without mental/emotional overwhelm or wasted experimentation.

Early Access

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    Philip Morgan

    Author of The Positioning Manual for Indie Consultants

    Who am I?

    My work on specialization, cultivating expertise, and monetizing IP helps consultancies build an expertise moat.

    I have helped thousands of consultants use specialization to find a beachhead that leads to greater visibility, profitability, expertise, and success.

    What will you learn?

    You will use this framework to design the best lead generation approach for your situation:

    You will adjust your mindset to avoid the mental and emotional pitfalls that sabotage lead generation efforts.

    You will develop a plan that includes fallback points to avoid over-investing in something that's not working.

    You will develop a solid reason why the kind of lead you want should risk paying attention to you.

    You will turn pre-written templates into a functional lead generation system.

    You will NOT:

    • Spam people.
    • Waste time and effort on lead generation approaches that work for others but are unlikely to work for you.
    • Spend weeks/months building a "digital marketing funnel" only to find out it's based on flawed assumptions.
    • Learn stuff that works for products but fails with expensive, complex services. (The Lead Generation Operating System is for services business, specifically indie consultants and freelancers.)


    Scroll up to the form above to get early access to The Lead Generation Operating System.